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Thursday, May 3, 2012
Apple Bigger Than GDP of 160 Nations!
Click the graphic, then click again for large image. It is worth it.
20 Largest Private Companies
Milken Conference: Innovation and Entrepreneurship Digest
One of my favorite conferences I plan to attend each year is the Milken Institute Global Conference. Here is a video digest of this year's sessions on innovation and entrepreneurship.
- Accelerating Innovation in the Medical Industry
- Financial Innovations for Early-Stage Drug Development
- A Conversation With Visionary Women Entrepreneurs
- Next-Generation Philanthropists and Social Entrepreneurs
- Game-Changing Global Entrepreneurs
- New Strategies for Financing Social Innovation: A Conversation on Engaging Capital Markets and Creating Social Good
- The New Rules of Innovation and Corporate Ingenuity: Adapting to a Changing World
- E-commerce: Emerging Trends and Business Models
- Innovation Super Nation
- What It Means to Be an Entrepreneur: A Conversation With Sumner Redstone
- The Future of Financial Innovation
Tuesday, May 1, 2012
The Process of Innovation 3
In marketing and innovation, nothing is as important for developing new products than spending time with the consumer. From 2007-2009, recession times caused me as a manager in my company to pioneer a brand renewal for a product line known in our region for over 50 years--Monks' Bread.
Made by real Trappist monks who live a cloistered life literally, in order to navigate the difficult grocery environment, we innovated a "free bread giveaway" program at summer festivals and winter indoor vendor events to get "face time" with the customer.
Made by real Trappist monks who live a cloistered life literally, in order to navigate the difficult grocery environment, we innovated a "free bread giveaway" program at summer festivals and winter indoor vendor events to get "face time" with the customer.
Our bread tent and booth became one of the most popular fixtures all over the region. What we learned was about 50% of the 35,000 people who came through our booth during those years had never heard of the product, and of those who had, only 30-40% were regular buyers as defined by purchasing at least once per month.
So here is what we learned about innovation by giving away bread over three years to get to know buyers and potential buyers of our product:
- The importance of spending face to face time with real customers gave us many new ideas for innovation of products and packaging that would be what the consumer wanted. Their needs were very different than what we had assumed.
- We discovered what the consumer what unsatisfied with when they walked down the bread aisle in the grocery store. This led us to keep asking "Why?" at our promo events. Why do you buy the bread you do? Why do you buy our bread? Why do you buy where you buy?
Thursday, April 19, 2012
Dealing With Idea Squashers
How To Deal With Idea Squashers (Darden)
Meet the Real Mother Of Invention: Persistence! (Inc)
Thursday, April 12, 2012
The Process Of Innovation 2
How Do I Find the Opportunity to Innovate?
In the recovery and counseling world, there is a saying about change: People do not change till the pain of remaining the same is greater the pain of changing.
Even though a person may have unsatisfied needs, wants, and desires, they may settle for the status quo. Innovation is all about making people come to the point where they absolutely have to change.
Remember, people are looking for solutions to problems. When a consumer buys your product or service, what they are paying for are solutions to something they are trying to accomplish. Problem: I need to trim my hedges. Solution? Hedge clippers that can help an amateur look like a pro. Why? I need to have my yard looking better. Why? Because the last time my father-in-law was here he made a comment about how overgrown our bushes are and since his yard is always immaculate, I don't want him to think bad of me. That is the real need!
If you are looking for opportunities to provide innovative solutions for your customers, you have to be always asking, "Why are our customers really buying our product or service?"
If you want to get ideas how to know your customer better, I highly recommend you watch the show "Undercover Boss." A common theme on that show is how out of touch the front office is with the customer and their needs. The more we do not know our customer, the more we miss the opportunity for innovation.
Getting back to our opening statement, where are your customers feeling the pain to change? How can you make the pain of staying the same greater than the pain of changing? Price? Peer pressure? The old model is so outdated that it can hardly be used anymore or you cannot get parts for it. Wellness programs pressure people to be healthier at work to lower their employer health premiums, so workers are looking for healthy food to buy when they are shopping.
Those are the opportunities for innovation.
In the recovery and counseling world, there is a saying about change: People do not change till the pain of remaining the same is greater the pain of changing.
Even though a person may have unsatisfied needs, wants, and desires, they may settle for the status quo. Innovation is all about making people come to the point where they absolutely have to change.
Remember, people are looking for solutions to problems. When a consumer buys your product or service, what they are paying for are solutions to something they are trying to accomplish. Problem: I need to trim my hedges. Solution? Hedge clippers that can help an amateur look like a pro. Why? I need to have my yard looking better. Why? Because the last time my father-in-law was here he made a comment about how overgrown our bushes are and since his yard is always immaculate, I don't want him to think bad of me. That is the real need!
If you are looking for opportunities to provide innovative solutions for your customers, you have to be always asking, "Why are our customers really buying our product or service?"
If you want to get ideas how to know your customer better, I highly recommend you watch the show "Undercover Boss." A common theme on that show is how out of touch the front office is with the customer and their needs. The more we do not know our customer, the more we miss the opportunity for innovation.
Getting back to our opening statement, where are your customers feeling the pain to change? How can you make the pain of staying the same greater than the pain of changing? Price? Peer pressure? The old model is so outdated that it can hardly be used anymore or you cannot get parts for it. Wellness programs pressure people to be healthier at work to lower their employer health premiums, so workers are looking for healthy food to buy when they are shopping.
Those are the opportunities for innovation.
Wednesday, April 4, 2012
The Process of Innovation
As a regional producer, we do not have the global resources and scale of our competitors in the bread aisle of the supermarket. Yet, we have three products in the top 50, and are ranked #5 by IRI in branded bread product sales in Buffalo-Rochester--our primary market. How do we do this?
Where Innovation Begins
1. We stay close to our customers to know when to create a new status quo.
1. We stay close to our customers to know when to create a new status quo.
The relationship of people and food is interesting. In life, people generally resist change. As children, our parents tried to get us to try something new, and we puckered our faces and spit out anything that was not what we already liked.
Many people buy the same food every week at the grocery store, order the same Starbucks coffee every morning, and order the same dish when they eat out at one of their few favorite places.
Many people buy the same food every week at the grocery store, order the same Starbucks coffee every morning, and order the same dish when they eat out at one of their few favorite places.
Yet, market signals do appear from time to time that the thinking and tastes of consumers do indeed change. When an American society struggling with obesity discovered you could lose weight by not eating bread, we had a major market signal. WHAT HAVE YOU INNOVATED FOR US?
Here is the catch--we need to know these changes are coming before they actually happen. This is what authors Clayton Christensen and Scott Anthony term the "innovator's paradox." When times are good and we have the time and capital to innovate, we often do not. When times turn bad, it is too late to innovate.
Although people started eating bread again after Atkins, the market is still signaling we will eat two kinds of bread--indulgence bread and healthy bread. More and more customers tell us through their food spend "we want to eat healthy."
The innovator needs to get out in front and innovate, telling their customers "we have heard you, and we know the way."
TODAY'S LESSON: Are you one step ahead of your customer? Are your customers sending you signals that they need a change? Do you have what they will need ready to go?
Here is the catch--we need to know these changes are coming before they actually happen. This is what authors Clayton Christensen and Scott Anthony term the "innovator's paradox." When times are good and we have the time and capital to innovate, we often do not. When times turn bad, it is too late to innovate.
Although people started eating bread again after Atkins, the market is still signaling we will eat two kinds of bread--indulgence bread and healthy bread. More and more customers tell us through their food spend "we want to eat healthy."
The innovator needs to get out in front and innovate, telling their customers "we have heard you, and we know the way."
TODAY'S LESSON: Are you one step ahead of your customer? Are your customers sending you signals that they need a change? Do you have what they will need ready to go?
Next time:
2. Identify the problem the customer needs you to solve for them.
Saturday, March 31, 2012
Invention
I always wanted to invent something that would move around & make funny noises & would change the world as we know it & I forgot all about that until we had kids & now I see I came pretty close.”
― Brian Andreas
Thursday, March 29, 2012
Will Obamacare Help or Hurt Innovation?
Today, I am going to try and catch up. I have missed blogging because I am a CFO in my day job and it is annual board meeting time which has kept me busy for the past few weeks.
First today, in the coming weeks I am going to delve into some mechanics of innovation. By day, I work as CFO for a food producer. The need to innovate in the grocery store aisle is intense right now, and over the past few years we have been honing our innovation process. Over the next week I will sharing some of the things we have learned along the way.
No matter what side of the Obamacare debate you come down on, it is big news this week as The Supreme Court hears the arguments for the single payer mandate, commerce clause regulation, and whether the government in the future can make you buy a cell phone or broccoli!
No matter how you slice it or dice it, we have a problem in American health care. In our employer based system, many small entrepreneurial startups cannot lure in talent using the health care benefit because they cannot afford it. This in turn stifles new business growth.
In addition, the uninsured expect to be able to get health care at the hospital when they need it with no responsibility to pay. Those costs are rolled into the fees charged the insured! So, the argument goes, wanting privilege without responsibility needs to end by mandating that people get their own coverage. This will increase the number of insured which helps health insurance companies.
All of this sounds good, BUT. What about the constitutional issues and the relationship between a government and its people, freedom, individual rights, and so forth?
I am not making this article partisan. In my research, I found constitutionalists are writing much more on the issue of how Obamacare will effect innovation, so there are more articles here from that perspective. I would appreciate it if anyone can provide more arguments for innovation from the pro-Obamacare point of view.
No matter how this turns out, there is much room for innovation in the way we do health care in America. What do you think--will innovation be helped or hindered by Obamacare?
No matter how you slice it or dice it, we have a problem in American health care. In our employer based system, many small entrepreneurial startups cannot lure in talent using the health care benefit because they cannot afford it. This in turn stifles new business growth.
In addition, the uninsured expect to be able to get health care at the hospital when they need it with no responsibility to pay. Those costs are rolled into the fees charged the insured! So, the argument goes, wanting privilege without responsibility needs to end by mandating that people get their own coverage. This will increase the number of insured which helps health insurance companies.
All of this sounds good, BUT. What about the constitutional issues and the relationship between a government and its people, freedom, individual rights, and so forth?
I am not making this article partisan. In my research, I found constitutionalists are writing much more on the issue of how Obamacare will effect innovation, so there are more articles here from that perspective. I would appreciate it if anyone can provide more arguments for innovation from the pro-Obamacare point of view.
No matter how this turns out, there is much room for innovation in the way we do health care in America. What do you think--will innovation be helped or hindered by Obamacare?
Before we go today.. I love books of lists! I loved this and hope you do too!
- The World's 50 Most Innovative Companies. (Fast Company)
Tuesday, March 20, 2012
Seth Godin on Bread and Innovation
In my day job, I am CFO of a parent company to a commercial bakery called Monks' Bread. It is made by real monks. Lots of people talk about Monks' Bread because it is a remarkable product. It is not made by some global conglomerate, but by a community of Roman Catholic monks of the Trappist order at The Abbey of the Genesee. I think a lot about innovation in the grocery store where our bread is sold, and the qualities we need in our team to be innovative. Pulling all of these together is what this week's "Monday Startup" is about.
Enjoy Seth's talk, and learn about innovative marketing!
- 40 Reasons Why We Struggle With Innovation (Innovation Excellence)
- Seth Godin's Famous TED Talk on Sliced Bread--I put it up again five years later because I think his message got lost in the Great Recession, and because I am CFO for a sliced bread company--Monks' Bread.
- Redefining The Local Grocer (BusinessWeek)
- 20 Qualities of Innovators (The Heart of Innovation)
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